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Enterprise City - the home of UK web shopping. Over 600 secure UK web stores reviewed.

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Web shopping information
Merchant Information Centre
Welcome to Enterprise City!
If you're interested in shopping online in the UK then you've made the right choice.  We list more UK web stores than any other site, and every one of them is:

- Personally reviewed and rated by us prior to inclusion
- UK based

- Taking online credit/debit card orders
- Using a secure server when taking card details
- Able to deliver anywhere in the UK (mainland at least)

- Listed free of charge
- Selling normal day-to-day products and services

The fact that we don't ask stores to pay for their listing means that this is the most comprehensive source of online shopping information anywhere in the UK.

When we launched Enterprise City in August 1998 we listed 120 secure UK stores.   One year later that figure had risen to over 520 - an average growth of over 1 every single day!

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Why you should start every shopping trip here
Those growth figures say it all!  So, if you want to have great choice when shopping online you should always come here first.  Not only will you find great special offers from stores that you already know about, but you'll find new store listings almost every time you visit.  Add us to your favourites - click here to return to the start page and then look for the 'Add to Favourites' link under the 'Things to do here' heading.

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Why we built Enterprise City
The idea for a web site dedicated to reviewing and linking to online stores without charging them a fee first came to us way back in Spring 1997.  At the time, several so-called shopping malls were earning a living by charging existing web stores for a link from the mall to the store - that's the only service the store got for their money.  This seemed stupid for 2 reasons:  stores would soon wise up and stop paying sites such as these for a link (the Internet, after all, is just one mass of links), and secondly the consumer wasn't getting the best deal by going to a mall that only listed a fraction of the stores in the market. 

So we starting working on Enterprise City.  The design and layout both went through many changes during the build, and finding and reviewing the stores also proved a time-consuming process.  The site was finally launched in August 1998, only the second site to specialise in reviewing UK web stores free of charge.  Since then several other sites have launched claiming to provide similar services, but we reckon (and are regularly told) that none of them match our detailed categorisation or honest reviews.  No-one said modesty gets you anywhere in this business.

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How we are funded
As we don't charge stores to be listed, the site is funded by advertising revenue - the banners at the top of every page are purchased by stores looking to increase the awareness of their store.  The small images at the top of some store listing pages are placed for stores with whom we have a partnership.

Selling this advertising space helps us to fund the future development of Enterprise City, so if you see an advertisement or graphic that interests you please feel free to click on it (we can obviously vouch for the quality of the stores that advertise with us - we don't run ads or take out partnerships with poor quality stores).

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Where we're heading...
That would be telling (telling our competitors that is).  Suffice to say, we've got a very long list of ideas for the future development of Enterprise City.  We're here to help you - the shopper - so if there's something you'd like us to do please let us know.  If you want to be kept up to date with developments on a monthly basis, why not join our free mailing list.

Thanks for your interest in Enterprise City and remember that you can contact us anytime about anything.

Have a happy and safe shopping trip!

The Mayor

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