The toys, furniture, gifts and clothing in this bright store will help you keep the kids
happy. There's also a handful of books and clothes, along with nursery décor.
A nicely designed store from the Early Learning Centre. A gift finder makes locating toys,
games and educational aids simple. Product listings are attractively laid-out and delivery
is normally within 3 days (and free on orders over £60). ELC probably could have made the
move to the web earlier, but they obviously chose to wait until they'd got it right - and
it's paid off.
Toy Town sells merchandise for populars such as Barbie, Action Man, Disney and Winnie the
Pooh. There are also selections of construction toys, dolls accessories, baby toys,
outdoor equipment, skates, model cars & trains, toy sports and games. Owned by Great
Beanie Babies 81%
The phenomenally popular Beanie Babies live here, along with Beanie Buddies and Teanie
Beanies. The design and layout are both good with plenty of pointers to relevant areas.
Other features such as a free club are also provided.
W Heffer &
This is a slick store, offering a choice of 1.9 million books, along with a slightly
smaller collection of CD ROMs, videos, CDs, art & craft materials, toys & games,
stationery and maps.
& Son 79%
The 200 quality wooden toys at this store are split into 12 categories. A small selection
of furniture is also available to keep the play area in order. This is a good store from a
team that is obviously enthusiastic about their products.
The range of gifts in this Shoppers Universe sub-department includes perfumes,
aftershaves, jewellery, watches, dolls, craft materials, gargoyles, Forever Friends, Star
Wars, Wallace & Gromit, candles and collectibles. Other sections are dedicated to
gifts for specific recipients - men, adults and kids.
Tots2Teens has 24 categories of products, which include baby essentials, nursery
furnishings, pushchairs and Disney merchandise. Clothing is broken down by gender and age.
There are even mini Ralph Lauren shirts and Calvin Klein jeans in this Great Universal
In association with Hamleys, Funstore sells a wide range of toys and games, including
Action Man kits, soft toys, dolls and pre-school toys. The 'personal shopper' (search
engine) asks for some basic details about who you are buying for, then presents you with a
list of suitable items.
Toys 'R' Us
The Toys R Us site is as bright and colourful as you would expect. Over 800
products are now being sold online, and we even found a One2One pre-pay mobile phone on
offer when we last checked the store - how about that for a sign of the times? You can
navigate the site in many different ways.